The General Data Protection Regulation (GDPR) amplifies the reliance of advertisers in Europe on publishers’ consent and contextual data. After all, these factors are essential...
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Digital Transformation in Retail; Data Concerns for Brits; and...
Header bidding-enabled ad spend is on the upswing thanks to mobile. And though it’s still early days for in-app header bidding adoption, that train’s just...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, founder and...
M&A in the retail space has made headlines across the globe in recent weeks, with big ticket deals involving Sainsbury’s and Asda, and Walmart and...
Backed by both new and existing investors, the sports-focused digital platform has now raised a total of $77 million NEW YORK, NY – Global publishing platform Minute...
Retail loyalty has been around since the 1700s, when American retailers gave customers ‘coins’ that they could redeem in-store during a future visit. These were...
Acxiom intends to sell its marketing solutions division before moving to a potential sale of LiveRamp, because it believes selling them separately will drive more...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Frost Prioleau is a longtime digital ad entrepreneur, having founded and sold two companies over the...
Retailers are all, in some way or another, going through digital transformation, whether this is planning for the distant future, or implementing technology today. In...
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail...
This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Kim Perell learned at...
mediasmart has enhanced its service offering with the availability of Connected TV inventory. The new inventory is being provided to meet demand from digital video advertisers...
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: UK Mobile Purchase Growth Rates Surge; Consumers Will Punish...
Following his appointment as VP Europe, partner services, at OpenX, ExchangeWire took the opportunity to ask Gavin Stirrat (pictured below) about OpenX’s potential expansion plans,...
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