Through the Looking Glass – a VR/AR Wonderland for Retail?
The concept of virtual reality (VR) as a serious commercial concept has been brewing for well over a decade, with the technology regularly heralded as the next big step in gaming, entertainment, and design. In this piece for RetailTechNews, John Gillan, MD, Northern Europe, Criteo, explains that VR and augmented reality (AR) look set to change the shopping experience for consumers and retailers alike.
Unlinke VR, AR has benefited significantly from the ubiquity and advancement of smartphone technology. The […]
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