The Different Elements to Inventory Quality: Q&A with PubMatic
Following the release of PubMatic’s report, ‘Understanding Inventory Quality: Thinking Beyond Bots’, ExchangeWire speaks with Eric Bozinny (pictured below), director, inventory quality, PubMatic, about the company’s efforts to improve quality within the programmatic landscape. Bozinny explains the different elements of inventory quality, and why it’s more than just fraud.
ExchangeWire: What do we mean by ‘inventory quality’?
Eric Bozinny: Historically, the concept of inventory quality has been closely associated with ad fraud. The rise of third-party fraud-detection companies reinforced that […]
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