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Germany: A Tale of Two Ecosystems

by Copenhagen INK · 18/10/2018

ExchangeWire has been running events in Germany since 2013; and in that time I have had a firsthand look at the workings of the local digital advertising market. Like in most markets, Google, Facebook, and Amazon dominate in Germany. But there is an interesting split between the remaining 20 percenters.

The German 20 percenter market can be described as a tale of two ecosystems: the ever-evolving in-app ad market, which is mostly based in Berlin; and the slow-moving, […]

The post Germany: A Tale of Two Ecosystems appeared first on ExchangeWire.com.

Via ExchangeWire

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

- Farsentours.dk - DK's fedeste ungdomsferie site med artikler, nyheder og tilbud om ski, sommer og storby ungdomsrejser
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Germany: A Tale of Two Ecosystems

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