IAB UK & PwC Digital AdSpend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent Need for Better Measurement of Creative Performance

IAB UK & PwC Digital ADSPend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent Need for Better Measurement of Creative Performance; mediasmart Partners with TripleLift for Further Native Advertising Capabilities; GroupM’s Candice Odhams to Join Wavemaker as MD; and Simple Expands Intelligent Marketing Platform into EMEA

UK Digital Ad Spend Grows by 15% YOY

IAB UK announced Wednesday (10 October) that UK advertisers spent £6.4bn on digital advertising in the first half of […]

The post <a rel="nofollow" href="https://www.exchangewire.com/blog/2018/10/12/iab-uk-pwc-digital-aDSPend-report-uk-digital-ad-spend-grows-by-15-yoy-new-research-from-flashtalking-highlights-urgent-need-for-better-measurement-of-creative-performance/”>IAB UK & PwC Digital ADSPend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent Need for Better Measurement of Creative Performance appeared first on ExchangeWire.com.


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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.