Can Publishers Enable A New Chapter For Modeled Data?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an...
Category: Data Driven Advertising
Alibaba Crosses 1 Billion Orders on 11.11 Singles Day Shopping Festival
Alibaba Group has chalked up ¥213.5bn (£23.81bn) of gross merchandise volume (GMV) on its annual 11 November Singles Day Shopping Festival, crossing one billion in...
Why Brands Should Use Context to Drive Shared Experiences & Deepen Influence
With so much content swallowing the internet, and the increasing fragmentation of media, getting a brand message across is becoming increasingly challenging. Writing exclusively for...
More Than $3 Billion Spent on Local Broadcast Television Advertising During 2018 Midterms
Sets new record for political ad spending on local broadcast television for any election cycle NEW YORK — The Television Bureau of Advertising (TVB) announces...
The Common Pitfalls of Entering the US Market
For most ad tech, martech, and commerce companies, with global growth aspirations, the topic of entering the US market will come up sooner rather than...
Voice Search Will Change Marketing For CPGs
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
CleverTap Launches CleverTap4Good, Enabling Non-Profits to Execute More Effective Mobile Campaigns
CleverTap, the advanced mobile marketing solutions provider, announced their philanthropy program: CleverTap4Good. CleverTap works with non-profits and social organizations around the world to help them...
Expert Comment: AA/WARC Report Shows Strongest UK H1 Ad Spend Since 2014
The latest ad expenditure report by the Advertising Association and WARC, published on 8 November, shows record investment, with overall ad spend up 7.2% year-on-year,...
Oath Rebranded in Verizon Restructuring as ‘Verizon Media Group/Oath’; Advertising Association/WARC Expenditure Report
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: Oath Rebranded...
How Julie DeTraglia’s Love Of TV Led Her To Head Research At Hulu
For Julie DeTraglia, what started as an after-school habit watching re-runs of “The Mary Tyler Moore Show,” “Rhoda,” “All in the Family” and “The Carol...
Publishers Must Go Further To Capitalize On Engagement
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Mark Cullinane, senior vice president and general manager of digital...
Data Plus Math, Kantar Announce Strategic Partnership To Unite Brand And Performance Optimization
Combined efforts will focus on development of solution for media buyers and sellers to enable optimization for both short- and long-term success BOSTON — Data...
5 Key Takeaways from Discussions at ATS Berlin
The representative team from Beeswax EMEA attended ATS Berlin on 6 November, 2018 – a gathering of around 200 programmatic media professionals from across Germany. They...
Weekly Focus APAC: Singapore Shoppers Want Unified Retail Experiences
In this edition of Weekly Focus APAC: Singapore Shoppers Want Unified Retail Experiences; Indonesia Sets Up Shop on Tmall; APAC Travellers Using Corporate Cards for...
Laying The Groundwork For Programmatic TV
This article was produced in partnership with Rubicon Project. As alternative methods for TV viewing – connected TV, over-the-top (OTT) devices and set-top boxes –...
Oracle, Watch Out: Salesforce Rises On The DMP Front
The data management platform (DMP) category is now a three-horse race, with Salesforce gaining on Oracle, and Adobe nipping at their collective heels. “Salesforce is...
