Alibaba Crosses 1 Billion Orders on 11.11 Singles Day Shopping Festival
Alibaba Group has chalked up ¥213.5bn (£23.81bn) of gross merchandise volume (GMV) on its annual 11 November Singles Day Shopping Festival, crossing one billion in delivery orders for the first time this year.
Also coined ‘11.11’, the event marked its 10th iteration this year, having started out in 2009 as an initiative to increase awareness of online shopping amongst Chinese consumers. Back then, 27 merchants participated in the shopping festivities.
This year, more than 180,000 brands were on board, up from […]
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