Copenhagen INK

Oath Rebranded in Verizon Restructuring as ‘Verizon Media Group/Oath’; Advertising Association/WARC Expenditure Report

by ·

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: Oath Rebranded in Verizon Restructuring as ‘Verizon Media Group/Oath’; Advertising Association/WARC Expenditure Report; Xaxis report: 
Custom KPIs Used by Almost 9-in-10 UK Marketers Signalling Move to Accountable Strategies; and Trustworthy Accountability Group (TAG) Study Finds 84% Less Fraud in Tag Certified Distribution Channels.
Oath Rebranded in Verizon Restructuring as ‘Verizon Media Group/Oath’
Verizon Communications Inc. announced Monday the rebranding of […]

The post Oath Rebranded in Verizon Restructuring as ‘Verizon Media Group/Oath’; Advertising Association/WARC Expenditure Report appeared first on ExchangeWire.com.


Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.