Why Brands Should Use Context to Drive Shared Experiences & Deepen Influence
With so much content swallowing the internet, and the increasing fragmentation of media, getting a brand message across is becoming increasingly challenging. Writing exclusively for ExchangeWire, Ruth Zohrer, chief product officer, Mindshare, explains that the importance of context is driving a brand message home.
Does anyone remember the Fyre Festival? Borne from the depths of Instagram narcissism, the festival was promoted, very successfully, across the platform using appealing aesthetics and celebrity endorsements. Cut to the festival gates, and attendees were greeted by […]
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