In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: S4 Capital plc Appoints...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part...
Bidooh extends reach to East Asia with its digital billboard platform operating on screens across shopping centres and corporate offices in South Korea Manchester, United...
Reality Clash is an in-development mobile AR shooter that integrates blockchain, cryptocurrencies, dynamic in-game advertising, and geo-mapping technology into the gameplay experience it offers. Yes…...
In this piece, Daniel Spears (pictured below), programmatic director, The Guardian, explains why achieving transparency is going to be tough, no matter how much marketers...
Thanksgiving and watching football on Thanksgiving are American traditions. But this year will be the first celebration of what you might call Ticketmaster’s football Thanks-for-giving-us-your-business...
– 67% of marketers believe that “digital growth in advertising has come at the expense of the quality of creative” – 84% say Artificial Intelligence (AI) means...
The direct-to-consumer (DTC) business model is something on most retailers’ minds at the moment. Here, we talk with Liam Brennan, global director of innovation, MediaCom, to discuss...
Stories. It seems like everybody’s got ‘em, from Snap and LinkedIn to Instagram and Facebook – and now Google. But while AMP Stories might look like...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
VP of Marketing and VP of Sales Join to Support Growth and Demand for Google Marketing Platform Services and Support; Opens New York Office DENVER...
PubMatic releases Q3 2018 QMI report, highlighting key trends that impact mobile advertising growth Redwood City, CA – PubMatic, the publisher-focused sell-side platform (SSP) for...
You don’t need to be a devoted games industry observer to have noticed something of the recent rise of eSports. Organised competitive gaming has been...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: eBay Advertising...
Tremor Video DSP is working out some growing pains. At the beginning of this year, Tremor regained profitability for the first time since it was...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
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