Snapchat burst onto the scene earlier in the decade, and has remained an independent social media platform, despite several competitors being absorbed by Facebook or...
Leading global marketing technology company, Tapad, adopts The Trade Desk’s streamlined cookie ID into its identity resolution solutions to increase global cookie coverage across the internet...
The dominance of Facebook & Google is well documented and is in part due to their ability to use a single user ID. The 20%...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Chance To Serve The buy-side ad tech company Adform announced an investment on...
IBM is bowing out of mar tech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was...
Annual study analyzes thousands of video campaigns for key trends, including surges in personalization and engagement NEW YORK — Innovid, the world’s leading connected tv...
Brexit: the sluggish juggernaut of ongoing news, parliamentary faff, and constant debate. However, there is a general consensus on both sides of the leave/remain argument...
People love to hate on third-party data, but it’s got at least one fan out there. “It’s incumbent on all of us to understand how...
Sizmek regained access to its cash this week after Cerberus, the investment firm that owns Sizmek’s debt and now owns its equity, seized its holdings...
The AdTECH: OOH Conference Series is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those...
TV dollars are following eyeballs and shifting to over-the-top. Magna said Friday that its 2018 forecast for US OTT ad revenues came in short. The...
A Million Ads Launches Studio:Podcast; IAB UK Demands Higher Standards from Ad-Tech Ecosystem; DoubleVerify Expands Mobile App Brand Safety Protection to Over 75 Content Categories;...
The European Parliament has once again made a seismic ruling affecting the digital landscape across the continent, with MEPs voting 348 against 274 (36 abstentions)...
Whilst the ads.txt file, a simple text file used for listing approved ad agencies, has become an increasingly popular way of promoting transparency within programmatic...
The 2019 edition of the Mobile Web Congress (MWC) was recently held in Barcelona, gathering the great and the good of tech companies, telephone providers,...
More
