IPA Bellwether Report Q1 2019: Rising Budgets and Negative Prospects
Marketing budgets have been upwardly revised to highest level in over a year, however forecasts and financial prospects are increasingly negative, reveals the Q1 2019 IPA Bellwether Report, released Wednesday 17th April.
Report Highlights
Total marketing budgets upwardly revised to +8.7%, their highest rise since Q3 2017.
Rising uncertainty leading to increased efforts to protect brands.
Forecasts for the year ahead at their most subdued since 2009.
Financial prospects at the company level turn more negative.
ADSPend growth to be modest in 2019, with improvement forecasted […]
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