The Pivot Back to the Ad-Funded Model
It seems like every day there is a media or tech company launching a streaming service. This week was Disney’s turn. At its glitzy media launch event, Disney CEO Bob Iger and senior execs outlined the Disney+ dream.
The company announced new shows and back-catalogue content that will be available on the Disney+ service. Iger also prepared the market for significant cash burn over the coming years, as the company looks to onboard 90 million customers over the next three-to-five […]
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