Teads signs exclusive UK and EEA partnership with Guardian News & Media for inRead advertising technology

Teads, the global media platform, announced on Thursday (11/04/2019) an exclusive UK and EeA partnership with Guardian News & Media (GNM) to deliver inRead advertising technology.
Teads’ global media platform will enable GNM to scale its online inRead inventory, whilst increasing video and display ad monetization through both its direct sales team as well as Teads demand. Initially this will cover browsers on mobile and desktop, before extending to in-app later in 2019.
In recent years Teads’ leading technology delivers a best […]

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Via ExchangeWire

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.