PubMatic Reveals Q1 2019 Mobile Advertising Trends; Measured Launches
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic reveals Q1...
Category: Data Driven Advertising
The Walled Gardens Are Eating Open Programmatic – Here’s How They Do It
Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding into nearly every programmatic auction...
Digital Publishing Lessons For Navigating The New TV Landscape
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ben Dixon, CEO at Adslot....
Comic: Compliance Through The Years
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Compliance Through The Years appeared first on AdExchanger. Via: AdExchanger
In-housing on the Sell-Side: Q&A with Geoff Smith, eBay
‘In-housing’ is one of the buzzwords currently sitting near the top of the 2019 ad tech lexicon, in an interminable race with other terms such...
Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads
PubMatic, the publisher-centric sell-side platform (SSP) for an open digital media future, today released its first Quarterly Mobile Index (QMI) of 2019. The report includes...
Kaizen Ad Named One of Eight Trusted Google Creative Partners to Drive Better App Campaign Results With Creative at Scale
TOKYO — Google names leading ad creative platform, Kaizen Ad, an App preferred creative partner. Kaizen Ad is one of only eight agencies chosen for...
Digital Ad Fraud: How the Money Flows
Whilst the problems associated with ad fraud are well documented, the mechanisms by which malicious players act, along with how it is possible for the...
Adobe Launches Commerce Cloud That Connects Ecom Data To Ad Products
Adobe launched a cloud product suite for retail and ecommerce technology services on Monday. The Adobe Commerce Cloud is the fourth Adobe cloud offering, joining...
Data Breaches: The Broken Record of Facebook
Social networking platform Facebook has hit the headlines with a damning regularity in recent months due to seemingly chronic mismanagement of their data. Despite cap-in-hand...
Marketers, Your CFO Is Your Ally, Not Your Enemy
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Alex Weinstein, senior vice president of...
We Should Focus On Outcomes Over Turf Wars
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Matt Bayer, senior vice...
With Demand Manager, Rubicon Project Introduces Prebid as a Service; Teads announces official launch into Netherlands
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: With Demand Manager,...
The Trade Desk’s Revenue Is Up, And Benefits From General Ad Tech Slide
The Trade Desk captured $121 million in revenue during Q1, up 41% from $85.7 million in the same period last year, the company reported on...
Roku’s Platform Revenue Soars, But Competition Looms
Roku is reaping the benefits of cord cutting. The connected TV platform’s revenues grew 51% year over year in Q1 to $206.7 million. Roku surpassed...
Report from ANA and White Ops Shows War on Ad Fraud is Succeeding
Measures Designed to Block Fraudulent Impressions Are Working PHOENIX — Economic losses due to bot fraud are expected to total $5.8 billion globally this year,...
