AA/WARC Report Q4 2018: Nine Consecutive Years of Growth
UK advertising spend reached a total of £23.6bn in 2018, representing a year-on-year increase of 6.3% and marking the ninth consecutive year of growth, according to the Q4 2018 Advertising Association/WARC Expenditure Report.
Report highlights
Q4 2018 growth totalled £6.5bn, a year-on-year increase of 5.7%. This also marked the 22nd consecutive quarter of growth.
Ad spend in 2019 is predicted to increase by 4.8%, reaching an estimated total of £24.7bn.
Growth is predicted to be faster in 2020, with a rate of 5.5%, taking […]
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