Copenhagen INK

With Demand Manager, Rubicon Project Introduces Prebid as a Service

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Rubicon Project (NYSE:RUBI), the global exchange for advertising, today announced the private beta release of Demand Manager. Demand Manager is a new service that makes it easy for large publishers to deploy, configure, and optimise their own Prebid-based header bidding solutions. Discovery Inc., Publishers Clearing House, AutoTrader, Southern Cross Austereo, and Domain are among the first clients to integrate Demand Manager into their daily operations.
Demand Manager puts publisher monetisation teams back in control of their programmatic business with tools that […]

The post With Demand Manager, Rubicon Project Introduces Prebid as a Service appeared first on ExchangeWire.com.


Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.