Publicis Group Acquires Epsilon: Data Implications & Reaction
Earlier in April, Publicis Groupe announced an agreement with Alliance Data Systems Corporation to purchase their marketing unit Epsilon, for a price of USD$4.4bn (£3.4bn), making it the largest ever acquisition by the French advertising group, and one of the most substantial purchases of all time within the marketing industry.
Taming the unwieldy beast
Data and digital transformation are clearly at the forefront of the group’s rationale for making such a substantial purchase, with the intended aim of becoming the “preferred transformation […]
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