Report from ANA and White Ops Shows War on Ad Fraud is Succeeding

Measures Designed to Block Fraudulent Impressions Are Working PHOENIX — Economic losses due to bot fraud are expected to total $5.8 billion globally this year, but for the first time ever more fraud will be stopped in 2019 than will succeed, according to the fourth Bot Baseline report from White Ops and the ANA (Association […]

The post Report from ANA and White Ops Shows War on Ad Fraud is Succeeding appeared first on Ad Tech Daily.


Via Ad Operations Online

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.