LinkedIn To Snap Up Drawbridge In Odd-Couple Pairing
LinkedIn is buying Drawbridge. The acquisition was announced quietly on Tuesday via a mere mention buried in a blog post, and the deal price was...
Category: Data Driven Advertising
How Digital TV Delivery Will Change How NBCUniversal Sells Ads For The 2028 Olympics
By the 2028 Summer Olympics in Los Angeles, NBCUniversal believes it’s “within reason” that all TV will be delivered through an internet connection, said its...
Is First-Party Data Collateral Damage For Stricter Third-Party Privacy Policies?
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, senior director and global...
FOX News Names Jeff Collins Executive Vice President of Advertising Sales
NEW YORK — FOX News has named Viant Technology’s Jeff Collins as Executive Vice President of Advertising Sales, announced Marianne Gambelli, President of Advertising Sales...
Apple’s Attribution Fix For Safari Explained
When it comes to ad tracking in Safari, Apple usually taketh away. But sometimes Apple giveth advertisers a little something. Meet privacy-preserving ad click attribution...
ID5 Publishes The State of Digital Identity; Triton Digital Integrates a2x with TouchPoint DSP and AdPerform DSP
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ID5 publishes The...
The Bonds Run Deep For Audiences And Media Companies That Follow Them Across Channels
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Courtney Glaze, vice president...
Comic: Who Watches The Watcher?
The post Comic: Who Watches The Watcher? appeared first on AdExchanger. Via: AdExchanger
SOCi Launches Ads PLUS for Facebook and Instagram
SOCi Ads PLUS enables multi-location brands to quickly create and deploy social media ad campaigns across thousands of local pages SAN DIEGO — SOCi, the...
Triton Digital Integrates audio CC’s AdPerform DSP with the a2x Programmatic Marketplace
Triton Digital, the global technology and services provider to the digital audio and podcast industry, and audio CC, an innovative provider of a DSP in...
Xandr Research: TV Advertising Helps Buyers Break Through the Binge
Xandr Releases Entertainment Discovery & Tune-In Research NEW YORK — Xandr, AT&T’s advanced advertising and analytics company, announced new television research on Entertainment Discovery and...
Transparency and Consent Framework v2.0: Industry-Wide Benefits
Last year was truly a landmark period in the context of data protection and user privacy, with the implementation of GDPR being the headline development....
Scaling Mobile App Businesses: Q&A with Pavel Golubev, Stack
In-app advertising is experiencing a period of growth with budgets likely to increase substantially over the coming months, due to factors including the continuing development...
Marketing-Mix Modeling: A Cure For Short-Termism And The Obsession With Performance Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Gallery Media Group CEO: Lack Of Content Is Brands’ ‘Biggest Pain Point’
Brands must be ubiquitous across platforms to remain relevant to their consumers. That requires producing content consistently and quickly – a trick publishers know well....
RTB Under Fire In Europe; Index Uses Machine Learning For Dynamic Timeouts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPR, You Listening? One year into GDPR, ad tech is facing headwinds in Europe....
