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Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads

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PubMatic, the publisher-centric sell-side platform (SSP) for an open digital media future, today released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities.
In the US, digital ad spend recently passed USD$100bn (£76.9bn) due to dominant increases in mobile advertising and video ad spend. As mobile advertising continues to evolve, it’s imperative for advertisers and publishers to […]

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Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.