In-housing on the Sell-Side: Q&A with Geoff Smith, eBay
‘In-housing’ is one of the buzzwords currently sitting near the top of the 2019 ad tech lexicon, in an interminable race with other terms such as ‘transparency’. But how should in-housing truly be defined, what role do agencies have to play in an in-housed world, and what can publishers do to take advantage of the change in the market?
To gain a sense of what the in-housing experience has been like for the sell-side, ExchangeWire speaks to Geoff Smith (pictured […]
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