Turner, Fox And Viacom Tap Accenture To Host OpenAP
AdExchanger | Broadcast networks Turner, Fox and Viacom have chosen Accenture to host and verify OpenAP, an audience platform that standardizes segments and measurement across...
Category: Data Driven Advertising
IRI Announces Enhancements to IRI Lift, Launching Lift for TV Solution to Measure the Impact of Television Advertising on Sales
Expands IRI’s Digital Advertising Measurement Solution, IRI Lift, to Include Television Advertising Combe, a Leading Personal-Care Company, Leveraging IRI Lift for TV™ to Optimize Advertising...
Yahoo & AOL to Become Oath; Superawesome Launch Content Targeting Tool
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Yahoo and AOL will become Oath; Content...
How Server-to-Server Header Bidding Builds a Better Marketplace
In the age of ad fraud and fake news, trust and transparency in the marketplace are more important than ever. Nigel Gilbert, VP Strategic Development...
A DMP Is Only As Powerful As The Data Strategy Behind It
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
The Fifth Wave Of Ad Tech: Privileged Programmatic
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Picard,...
Comic: Taking It In-House
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Taboola Expands Its Offering to Mobile App Recommendations, Now Enabling App Marketers Such as Match.com to Promote and Measure Downloads, and Performance
Mobile Attribution Integrations Enable Conversion Tracking for Apps Downloaded Directly from Taboola Driven Mobile Campaigns NEW YORK – Taboola, the leading content discovery platform, announced...
Overcoming Dyn: How DataXu Avoided Disaster the Day the Internet Went Dark
On 21 October, 2016, the internet faced its largest Distributed Denial of Service (DDoS) attack on record, with hackers knocking down dozens of the web’s...
Nokia Back from the Dead; Generating B2B Leads
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Fairmont Tests Facebook Travel Ads – And Is Hungry For More
AdExchanger | Hotel and travel brands are looking to pour more performance dollars into Facebook. For years, hotel operators have used the social platform as...
InPlan Announces the Open Beta Enrollment for its Media Collaboration Platform
InPlan Media Group has announced the opening of the beta application process for its Media Collaboration Platform (MCP), a free media planning system. The MCP...
IGN Publisher Ziff Davis Rewrites Its Video Playbook
AdExchanger | Outstream video is one way publishers can bypass the pre-roll shortage, but the format doesn’t always fly for pubs with heavy ad-blocking audiences....
Facebook Resurrects Atlas As A Media Attribution and Reach Tool
AdExchanger | Facebook is again tackling cross-device measurement and attribution. Although its Atlas product struggled as an ad server in the marketplace, Atlas could successfully...
What APAC CMOs Want from Their Agencies
The roles of chief marketing officers (CMOs), as well as media agencies, have become more complex amid an evolving digital landscape. In this industry byliner,...
