IGN Publisher Ziff Davis Rewrites Its Video Playbook

Advertising news

• Creative Minds: 'Go smash it like an avocado' is Stephanie Gwee's pep talk 24/01/2025
  She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.
• Gen AI will have a profound impact on agency business models 24/01/2025
  With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant Andreas Moellmann.
• Call for submissions: Do you want to be featured in Creative Minds? 24/01/2025
  Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.
• Should Lunar New Year campaigns move past same-old family themes? 24/01/2025
  Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the region how brands can break the mould and explore new approaches this festive season.
• Davos elites bullish on future of business 24/01/2025
  There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.
• Google rolls out several new PMax updates following successful beta launches 24/01/2025
  Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.
• Zurich picks single agency for global media account 24/01/2025
  Results are in for the winner-takes-all pitch.
• Sony Electronics, Singapore govt bodies initiate pitches 23/01/2025
  PITCH UPDATE: Sony Electronics Singapore is looking for a PR agency while Singapore government ministries and boards are on the hunt for various comms and creative services.
• Fuji TV loses over 50 advertisers amid alleged sexual misconduct 23/01/2025
  Japan's TV giant Fuji has lost nearly 30% of its blue-chip advertisers after allegations against its star presenter surfaced.
• Mediahub global CEO John Moore departs 23/01/2025
  Moore has been with the media agency since 1997.