Taboola Expands Its Offering to Mobile App Recommendations, Now Enabling App Marketers Such as Match.com to Promote and Measure Downloads, and Performance

Mobile Attribution Integrations Enable Conversion Tracking for Apps Downloaded Directly from Taboola Driven Mobile Campaigns NEW YORK – Taboola, the leading content discovery platform, announced a new offering for mobile app advertisers. These advertisers can now tap into Taboola’s massive mobile network in order to track and optimize mobile app installs and in-app engagement, bringing […]

The post Taboola Expands Its Offering to Mobile App Recommendations, Now Enabling App Marketers Such as Match.com to Promote and Measure Downloads, and Performance appeared first on Ad Tech Daily.


Via Ad Operations Online

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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