Facebook Resurrects Atlas As A Media Attribution and Reach Tool

AdExchanger |

Facebook is again tackling cross-device measurement and attribution. Although its Atlas product struggled as an ad server in the marketplace, Atlas could successfully use Facebook IDs to measure across devices and help marketers assess campaign performance. Now Facebook is making those features available to marketers through its Business Manager, in a tool dubbed Advanced Measurement.Continue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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