Facebook Resurrects Atlas As A Media Attribution and Reach Tool

Advertising news

• McDonald’s Singapore rallies youth to embrace self-love and resilience 11/10/2024
  Launched on World Mental Health Day, the 'Lovin' Me' initiative aims to support youth mental wellness through music, podcasts, and resources, tackling the growing challenges of emotional well-being among young people.
• Creative Minds: Brett Colliver swapped design for ads—and hit creative gold 11/10/2024
  Dentsu New Zealand’s CCO loves chasing creative chaos, bold ideas, and a courtside seat at the next NBA game.
• Indonesian creators produce the most content in Southeast Asia: GroupM study 11/10/2024
  The 'State of the Creator Economy’ report was released during GroupM's content day in Jakarta, led by GOAT, its data-driven influencer marketing agency.
• How AI and algorithms will shape the future of media: Dentsu Media Trends report 2025 11/10/2024
  Dentsu's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into the "Algorithmic Era of Media."
• DOJ targets Google’s search monopoly with potential breakup 10/10/2024
  The US government escalates its case against Google, proposing measures that could reshape search and impact the ad ecosystem.
• Nearly half of Singaporean companies reluctant to hire employees with mental health conditions: ASEAN report 10/10/2024
  As the region observes World Mental Health Day, a new report from Intellect reveals that only 34% of companies across ASEAN provide crisis support for mental health, leaving employees vulnerable to stress, burnout, and reduced productivity.
• Burnout in adland: What can you do to help? 10/10/2024
  With over 15 years in the ad industry, Annabelle Black exposes the silent epidemic of burnout and calls for an urgent shift in how it's addressed—urging both employees and leaders to take action before it's too late.
• WPP announces global partnership with Roblox 10/10/2024
  The move comes as Roblox is accused of failing to protect children from harmful content.
• Iris Worldwide hires global chief creative officer 10/10/2024
  Menno Kluin will relocate to London from Ogilvy New York to take up the role.
• The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels brand transformation with innovation and passion 10/10/2024
  An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.