IRI Announces Enhancements to IRI Lift, Launching Lift for TV Solution to Measure the Impact of Television Advertising on Sales
Expands IRI’s Digital Advertising Measurement Solution, IRI Lift, to Include Television Advertising Combe, a Leading Personal-Care Company, Leveraging IRI Lift for TV™ to Optimize Advertising Effectiveness and Maximize Sales Lift CHICAGO – IRI®, a global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, announced it has enhanced its […]
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