Amid the chaos and confusion surrounding the recent brand safety issues in programmatic advertising, another debate has been slowly building momentum among those on both...
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore consumers...
AdExchanger | When it comes to how buyers perceive the data management platform (DMP) market, it’s Oracle BlueKai’s game to lose, according to a new...
AdExchanger | CPG brands are among the highest-spending advertisers, but are at the mercy of e-commerce and retail companies that own the data. Bazaarvoice, a...
AdExchanger | Dr. Martens, the iconic British boot maker popularized in ’80s and ’90s subculture, is adding a new sheen to its customer data strategy....
Ahead of taking the stage at ATS Paris next week, to discuss machine learning, Cécile Douillard (pictured below), commercial director EMEA, IPONWEB, explains for ExchangeWire how...
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile drives UK ad spend; Integral Ad...
AdExchanger | Burger King’s stunt to activate Google’s Home device with a 15-second TV spot is the first deliberate attempt by a brand to tie...
AdExchanger | About 18 months ago, data services provider Experian Marketing Services sought a new line of business: agencies. Given Experian’s legacy in marketing data,...
AdExchanger | Publishers are learning to love influencer marketing as a way to grow broader advertising and sponsorship deals. “An advertiser might come with a...
Adbrain facilitates expansion of desktop audiences to mobile New York – Cross Pixel Media, the leading provider of high performance audience data, has partnered with...
London – Teads, the inventor of outstream video advertising and the number one video advertising marketplace in the world, announces an integration with Hawk, the...
Mobile video is booming, but with so many formats and creative specifications, how is video differentiated from traditional mobile formats and what steps are helping...
It’s not news that the mobile screen is where we spend most of our time. But, what is new, is how people hold their devices...
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Joe Hirsch,...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Baby Steps Facebook is exposing some new data for ad measurement. ”For example, it...
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