AdExchanger | Marketers aren’t all that wound up about Facebook’s recurring ad metric errors. Bugs happen, said Alok Gupta, data science manager at Airbnb, speaking...
AdExchanger | Businesses spend around $40 billion a year on digital content marketing, and Demandbase, which announced a $65 million financing round on Thursday, is...
The ability to target millennials is a coveted asset to any advertiser. And Krush, with their successful video app, ooVoo, has tapped into this audience...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
While attending this year’s Marketo Marketing Nation Summit, you could feel the excitement throughout the conference. Not only from new and long-time users of the...
It may not exist yet, but 5G is already tipped to be the biggest technological evolution since the advent of the internet. Writing exclusively for...
Open-source technology grants publishers access to some of the largest premium demand sources New York – AppNexus, the world’s leading independent advertising technology company, today...
AdExchanger | Publishers that sell out of video inventory quickly are trying to increase video engagement by improving the quality of the user experience –...
Index Exchange, LiveIntent, OpenX, and Rocket Fuel Join Initiative London – AppNexus, LiveRamp™ – an Acxiom® company – and MediaMath announced the launch of an...
AdExchanger | Before he tried on agency life, Babs Rangaiah was a bit of a star on the CPG circuit. After more than a decade...
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Rubicon vs Guardian – round 2; PulsePoint and...
With Facebook and Google practically pinning their futures on it, marketers really can’t afford to ignore mobile advertising. In this piece, Matthew Phelan (pictured below),...
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rob Rasko,...
As the rise of massively distributed computing power, decreased cost of data storage, and a proliferation of open-source frameworks turn conventional computing paradigms on their...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lorne Brown,...
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