Video Scarcity Pushes Publishers To Consider Context – Not Just Reach

AdExchanger |

Publishers that sell out of video inventory quickly are trying to increase video engagement by improving the quality of the user experience – not just chasing reach at the most cost-effective CPM. For example, Little Things dumped autoplay, mobile interstitials and outstream in favor of click-to-play. “We wanted video views to be on the consumer’sContinue reading »

The post Video Scarcity Pushes Publishers To Consider Context – Not Just Reach appeared first on AdExchanger.


Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.