The Industry Warms Up To Standardizing User IDs; Salesforce Rebrands Krux
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Some ID Please The idea of standardizing user IDs across ad tech companies and...
Category: Data Driven Advertising
I/O Developer Conference: Google Lays Out Its Vision For An AI-Driven World
AdExchanger | Mobile-first? Passé, says Google. The future is being driven by artificial intelligence. “Mobile made us reimagine every product we were working on,” Google...
Integral Ad Science Widens Brand Safety Solution for Global Reach
IAS enhances brand safety offering to support 40 languages, providing the most comprehensive coverage to protect brands online and maximise the success of digital advertising....
50-60% of All Money Lost Due to Ad Fraud Is on Mobile Devices: Q&A with Voluum & Pixalate
How is mobile affected by ad fraud? ExchangeWire spoke with Gavin Stirrat, managing director, Voluum, and Jalal Nasir, CEO, Pixalate (both pictured below) about what...
It’s Time to Share the Wealth As the Digital Economy Soars
Digital advertising is going from strength to strength; but there is tension in the industry over the continued dominance of Google and Facebook and what...
The Trade Desk CEO Jeff Green On Juggling Brands, Agencies And Investors
AdExchanger | The Trade Desk first picked up steam in the market around five years ago positioning itself as a pure-play agency toolkit. It won business...
Snap-Back: Agencies Still Upbeat After Q1 Letdown
AdExchanger | Snapchat may have disappointed investors in its first-ever earnings disclosure on Wednesday, but agencies aren’t ready to bail just yet. Snap missed the...
The Ecstasy And Agony Of AudienceScience’s P&G Partnership
AdExchanger | When the largest advertiser in the world wants to take you to prom, but you’re not allowed to tell anyone – that was the...
The Collision of Technology & Creativity
Today, content marketing is a £5bn industry, in the UK alone. The discipline has become increasingly popular over the last five years, inline with the...
Skimlinks’ Content-to-Commerce Monetization Platform Drove Nearly $1 Billion in Transactions in 2016
Leading global publisher monetization platform on track to achieve a $50M run rate in 2017 as publishers see meaningful revenue from commerce-related content NEW YORK...
Consultancies Have Huge Opportunity in Programmatic, But Only If They Buy These Ad Tech Companies
Consultancies have been busy acquiring creative agencies and leveraging their existing end-to-end relationship with clients to build market share in digital marketing. Deloitte, IBM, Accenture,...
Growth at OpenX; SuperAwesome Get Certified
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Direct deals are good deals for OpenX;...
Viant Completes Integration of Adelphic into Viant Advertising Cloud
Viant Advertising Cloud® Goes Self-Service Programmatic London, UK — Viant, a Time Inc. people-based advertising technology company, announced that after completing a successful integration, the...
From Target to Audience: Advertising Strategy Shift for Mercado Livre
The advertising business unit of Mercado Livre Brazil was created in 2009 to offer solutions for platform vendors, allowing them to take advantage of the...
Time Inc. Struggles In Q1, Foresees Volatility In Programmatic Offerings
AdExchanger | Time Inc. had a lousy Q1 as print revenue plunged 21% and the company struggled with a sales reorganization. Total advertising revenue declined...
For Health Care Brands, Getting To Doctors Is Good For What Ails Them
AdExchanger | Every year competition goes up for the limited number of medical residencies in the United States. But that’s nothing compared to marketers’ intensifying...
