IBM IX’s Babs Rangaiah Says Agencies Need To Move The Needle On Business, Not Just Marketing
AdExchanger |
Before he tried on agency life, Babs Rangaiah was a bit of a star on the CPG circuit. After more than a decade driving media innovation for global CPG Unilever, a shakeup in Unilever’s marketing org last spring led Rangaiah agency-side. Now, as a partner leading global marketing solutions for IBM’s in-house agency, Interactive Experience… Continue reading »
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