AppNexus Launches Prebid Server, A Server-Side Header Bidding Solution Available Free to Publishers

Open-source technology grants publishers access to some of the largest premium demand sources New York – AppNexus, the world’s leading independent advertising technology company, today announced the launch of Prebid Server, a server-side header bidding solution, available free to all publishers that meet AppNexus’ quality guidelines. A transparent, open-source technology, Prebid Server addresses the limitations […]

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Via Ad Operations Online

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.