In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: IAB Tech Lab...
This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive...
As Asia-Pacific emerges at the forefront of global mobile marketing growth, brands need to focus their efforts on talking locally in each market and avoid...
In a major first move as part of an aggressive growth strategy, Havas Group has bolstered its leadership strength with the appointment of Rana Barua...
gyro, part of Dentsu Aegis Network, has appointed Rhys Taylor to join the business as Head of Strategy Asia Pacific. In addition, Tim Micallef will...
Sizmek, the independent buy-side platform in the world, has launched a multichannel AI-driven fraud detection and filtration solution that identifies bots and other invalid traffic...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 05/10/2018
Scott Galloway’s book “The Four” is about tech giants Google, Facebook, Apple and Amazon and how they pose a threat to just about every other...
MediaMath will stop buying from supply partners that play auction games, preferring to create an economic incentive for fair, transparent programmatic auctions and put an...
Without a way to calculate ad revenue per user, optimization is just an educated guessing game. “I wouldn’t call it a complete blind spot, but...
Digital advertising buyers and sellers have a dilemma: as they’re seeing more mention of AI in ad tech conversations, they increasingly wonder whether they should...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 03/10/2018
Hulu nearly overpowered all the competition in video advertising this week with a celebrity campaign trying to position the service as just too good. It...
Diageo is plowing ahead in its use of popular smart speakers like Amazon Echo and Google Assistant with a new campaign that uses them to...
ExchangeWire is delighted to announce who is in the running to be awarded the prestigious titles of ‘Ad Tech Personality of the Year’ and ‘Ad...
This week, Chinese e-commerce giant JD.com has officially launched an e-commerce site in Thailand alongside local retail group, Central Group. The new addition is part...
A core part of any marketing strategy is target audience analysis as it gives one a more discerning view of who your audiences are. As...
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