Serena Williams champions women’s breast health in new spot
In a world first, sporting superstar Serena Williams has recorded an emotive version of Breast Cancer awareness anthem ‘I touch myself’, as part of an...
Author: Copenhagen INK
Ruder Finn hires Martin Alintuck as MD, SE Asia
Martin Alintuck steps into a newly created role as Ruder Finn Southeast Asia Managing Director, responsible for operations in the region which include offices in...
Adobe expands voice capabilities; launches audio analytics
Adobe has expanded their voice capabilities across Adobe Experience Cloud to further advance the customer experience. With so many different ways to reach consumers, brands...
Netflix plans a choose-your-own-adventure ‘Black Mirror’
Netflix is about to let you decide how your favorite show will end. The streaming service is developing a slate of specials that will let...
Digital Element Announces Industry’s First IP-to-Point-of-Interest Database for Reaching On-the-Go Consumers
Digital Element Announces Industry’s First IP-to-Point-of-Interest Database for Reaching On-the-Go Consumers New NetAcuity POI database gives marketers geo-contextual points of interest within 100 meters ATLANTA...
Emergence of e-commerce players in Indonesia to open new growth opportunities for retail market
IDC foresees retailers prioritising digital transformation to improve business operations. Via DNA
VW steps up digital push connecting cars through Microsoft cloud
Microsoft Corp. and Volkswagen are set to strike a deal to use the U.S. software giant’s cloud technology to connect the auto manufacturer’s entire vehicle...
Innovid Lets Brands Remix Their Interactive OTT Ads
The headache of creating and scaling video across multiple connected TV platforms is real. Innovid launched its antidote on Thursday, a self-serve tool called OTT...
Oath Intends To Keep Its Promise: ‘We’re At Scale Now’
Jay Seideman will present on programmatic best practices at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. AT&T’s new advertising and analytics unit,...
Apply for a complimentary pass to the Digiday Brand Summit Europe
The post Apply for a complimentary pass to the Digiday Brand Summit Europe appeared first on Digiday. Via DigiDay
Adobe Hooks Into More TV Inventory As Addressability Slowly Coalesces
Despite the massive steps the ad industry has made in figuring out addressable TV just this year, advancement comes not from stunning breakthroughs, but simply...
European Commission Writes ‘Code of Practice’ to Combat Fake News; AT&T Launches New Advertising Company Xandr
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: European Commission...
Remember Why the GDPR Exists: Consumers Need Friendly GDPR Functions
You already accept that complying with the GDPR delivers a better consumer experience, right? Loads of articles have told you that. But what about the...
Barstool Sports CEO defends site against harassment claims
Barstool Sports CEO Erika Nardini, a woman overseeing a controversial and male-dominated business, defended the sports website following a Daily Beast article describing a history...
OpenX and The Harris Poll 2018 Holiday Survey Finds Strong Consumer Confidence in U.S. Economy Will Fuel Spending Surge as Consumers Plan Significant Shift Away from Retail Stores to Mobile Commerce
LOS ANGELES — OpenX, the world’s largest independent advertising technology provider, today released the findings of a nationwide survey conducted in partnership with The Harris...
