Fairmont Tests Facebook Travel Ads – And Is Hungry For More
AdExchanger | Hotel and travel brands are looking to pour more performance dollars into Facebook. For years, hotel operators have used the social platform as...
Author: Copenhagen INK
InPlan Announces the Open Beta Enrollment for its Media Collaboration Platform
InPlan Media Group has announced the opening of the beta application process for its Media Collaboration Platform (MCP), a free media planning system. The MCP...
IGN Publisher Ziff Davis Rewrites Its Video Playbook
AdExchanger | Outstream video is one way publishers can bypass the pre-roll shortage, but the format doesn’t always fly for pubs with heavy ad-blocking audiences....
Facebook Resurrects Atlas As A Media Attribution and Reach Tool
AdExchanger | Facebook is again tackling cross-device measurement and attribution. Although its Atlas product struggled as an ad server in the marketplace, Atlas could successfully...
What APAC CMOs Want from Their Agencies
The roles of chief marketing officers (CMOs), as well as media agencies, have become more complex amid an evolving digital landscape. In this industry byliner,...
Navigating the digital ecosystem: Responsive vs. adaptable web design
While the red hot mobile medium is undoubtedly the most popular for reading emails and accessing Facebook, marketers should not make the mistake of forsaking...
Yahoo brings content mktg studio Storytellers to Singapore
Yahoo Singapore has launched Yahoo Storytellers, a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo...
Nielsen Marketing Cloud and BrightLine Accelerate Push into Dynamic Creative TV Advertising
For the first time, marketers can run TV ads with personalized messaging to audience sub-segments NEW YORK – BrightLine, the market leader in advanced TV...
Programmatic Direct is Taking Over
Programmatic display advertising was tipped to generate ad spends of £2.5bn in the UK this year. Compared to 2013, the market will have grown by...
SodaStream on being an activist brand in 2017
Itai Bicher, SodaStream The current political landscape has created a tricky environment for brands. But one advertiser, carbonated drinks kit SodaStream International, says there is...
The less people buy, the happier they are: Havas report
It is only four in 10 people worldwide who say that money gives meaning to their lives, while five in 10 say they would actually...
How deep do brand values and company ethos go?
The 2016 US Presidential Election wasn’t America’s election alone. Everyone around the world followed it with baited breath, consuming everything from the near-daily scandals to...
Dumb Phone Love: Reporter’s Notebook from Mobile World Congress
Everywhere at Mobile World Congress in Barcelona this week you saw 5G hype and the Internet of Too Many Things, with smartphones mostly in the...
This Old-School Tactic Is Driving The Future Of Attribution
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Revcontent Acquires Machine Learning Content Recommendation Company, Rover, to do for Discovery What Google Did for Search
SARASOTA, Fla. – Revcontent, the fastest growing content recommendation platform, announces the acquisition of machine learning company, Rover, for its advanced personalization and recommendation technology....
10 monumental digital marketing stats from this week
Don’t forget to download the famous Internet Statistics Compendium for further insight and analysis. Amazon generated 471.4m clicks from paid advertising in 2016 Analysis from...
