Podcast: Forrester’s Quality Equation
AdExchanger | Welcome to episode No. 16 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The mainstreaming of programmatic has forced marketers to...
Author: Copenhagen INK
What Your Data Half-Life Says About Your Risk Tolerance
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kane,...
GSMA: A ‘Record Breaking Year’ in Barcelona for Mobile World Congress 2017
Records were broken in Barcelona this week. That news comes to us today following the end of Mobile World Congress 2017 on Thursday. According to...
PubMatic Extend Header Bidding; Mobile Ad Network Ranking
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Header bidding for mobile in-app by PubMatic; AppsFlyer...
Snap Inc Popped on Their First Day, But the Crackle Needs to Come from Monetisation
Snap Inc (NYSE:SNAP) opened on the New York Stock Exchange at USD$24 (£16.42) yesterday (2 March); 41% above the USD$17 (£11.63) issue price. Their strong...
Publishers Weigh In: Snapchat Vs. Instagram Stories
AdExchanger | What works better for publishers: Snapchat or Instagram Stories? Both platforms are quickly gaining ground as ways for publishers to distribute their content...
How Business Gets Done At Mobile World Congress
AdExchanger | Away from the dancing robots, Power Rangers-themed VR experiences, self-driving race cars and the buzzing of drones, deals do get done at Mobile...
WTF is VPAID?
Ad tech likes jargon and here comes another one: “VPAID.” VPAID stands for video player ad-serving interface definition. It was first introduced by the Interactive...
Instagram rolls out ads on Stories feature globally
Instagram has launched immersive, full-screen ads on its Stories feature. The Facebook-owned company had opened ads to 30 testing partner brands back in January 2017...
Panadol gets Australian families reminiscing about the highs & lows
To celebrate the completion of 60 years in Australia, Panadol launched a content series called ‘Runs in the Family’ with Grey. The candid films show real...
Factual Expands Operations to Support Rapid Growth in Booming European Market
Location Data Company Scaling to Provide Global Support to International and Regional Partners LOS ANGELES, CA – Factual, the neutral location data company that makes...
#sowhoknew: Are fitness trackers a waste of money?
Want to lose weight? Improve your cardio? Lower your blood pressure? Then don’t buy a fitness tracker. In fact, some experts claim they can “do...
FB, Amazon & 7-eleven are the most mobile-ready brands globally
Facebook leads the list of most mobile ready brands globally in the MDEX report released by Ansible at the Mobile World Congress. Amazon (#2) and...
Three effective ways pharma brands have used Facebook for marketing
VAYA Pharma buys targeted Facebook ads To market Vayarin, a prescription “medical food” used in the dietary management of attention-deficit/hyperactivity disorder (ADHD), VAYA Pharma turned...
Advertising’s Westworld: How the Industry Can Help Brands in Distress
The spotlight has been shining firmly on fraud and safety in the digital advertising industry of late, forcing technology platforms to justify actions and commit...
Ad Tech Isn’t Dead; Long Live Ad Tech
Ad tech and its constituent parts have taken a bit of a beating of late. It’s not been easy for the digital advertising industry, with...
