Australia leads Media Lions wins in APAC; followed by Singapore
Australia brought home 12 Media Lions leading the category in Asia-Pacific at the Cannes Lions International Festival of Creativity. The region saw two Gold, six...
Author: Copenhagen INK
Turner APAC buys stake in Vietnamese entertainment firm POPS Worldwide
Turner Asia Pacific has made an investment in POPS Worldwide (POPS) which sees Turner take a significant minority stake in the leading Vietnamese digital media...
IPG Mediabrands Malaysia, HIVE partner on social marketplace ‘Malay Local’
In an exclusive partnership, IPG Mediabrands and HIVE have launched their social programmatic marketplace, which allows brands to programmatically target Malay affinity clusters on social...
IAB Tech Lab Releases Header Bidding Technology Standard for Public Comment
New Global Standard Will Institute a Unified Technical Foundation to Allow for Expansion and Innovation in the Dynamic Header Bidding Arena NEW YORK – The...
Digital Celebrities Rely on New Trade Group to Set Ad Disclosure Rules
Andrew Fitzpatrick, online-famous for his humorous beat-boxing videos under the pseudonym 80Fitz, makes money from work for brands as an influencer, incorporating their products into...
Changing Channels; Comfort Buying on Smartphones
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Clemenger BBDO Melbourne’s ‘Meet Graham’ takes Cyber Grand Prix
Australia led the tally in the Asia-Pacific region with twelve metals in the Cyber Lions category at the Cannes Lions International Festival of Creativity, including the...
Japan wins Grand Prix for Mobile Lions; Australia gets 9 metals
Japan’s The Family Way campaign by DENTSU Y&R, Tokyo for Recruit Lifestyle won the Grand Prix in the Mobile Lions category at the Cannes Lions...
WPP AUNZ merges healthcare brands to form Sudler Sydney
WPP AUNZ has merged two specialist communications agencies – greyhealth group (ghg) and Sudler & Hennessey. The new merged entity will be known as Sudler Sydney to...
APAC bags 17 Lions for Creative Data
After a disappointing performance in Innovation Lions, Asia Pacific agencies found reprieve in the Creative Data category at the Cannes Lions International Festival of Creativity...
Cannes: Leo Burnett Gets Creative With Data
AdExchanger | Leo Burnett, one of the most iconic advertising agencies in the game, is evolving the way it thinks about creative. “I’ve been focused...
IP Targeting for B2B Campaigns is the Only Way To Go: Q&A with Ray Kingman, Semcasting
Cookie-based targeting has always been synonymous with online advertising; but IP targeting is quickly gaining a foothold as the industry continues to innovate and change....
5 Reasons Why Exchanges Are Signing Up For Amazon TAM
AdExchanger | Amazon’s Transparent Ad Marketplace (TAM) is the new kid on the block. But like with most of its endeavors, Amazon is readying itself...
Programmatic Creative Adds Spice To McCormick’s Campaigns
AdExchanger | Spice manufacturer McCormick’s online ads draw in consumers with recipes that include unexpected but on-trend pairings, like a Greek yogurt taco dip. But...
1 in 5 Smartphone Owners Worldwide Use Their Device Every 5 Minutes and Nearly Half of All Users Are Motivated to React to Ads after Seeing Them on Mobile
IAB Global Research Shows Mobile Web Is Preferred for Functional Tasks and Utility, While Mobile Apps Are Favored for Entertainment and Social Activities NEW YORK...
CNN to Make Its Video Startup Great Big Story a 24-Hour Streaming Network
CNN will invest $40 million over the next two years in Great Big Story, transforming the in-house social video startup into a 24-hour streaming channel....
