The founders of mobile marketing company AppScotch, acquired by AppAnnie, today launched their newest venture, Acquired.io. “The company has created the first centralized platform to...
Arguably no banking technology in the last 50 years has been as disruptive as the ATM machine, celebrating its birthday Tuesday. Banking may look different on...
strong>Instead of simply buying media for marketers, agencies must offer guidance on whether their clients are ready to adopt programmatic and, if not, provide help...
Advertising strategies for global brands require complex planning and execution. How has the advent of programmatic technology changed this process? ExchangeWire speaks with Nick Graham,...
Tapad Device Graph™ and Sojern’s Mobile Offering Unify Travel Intent Signals; Achieve Amplification Rate of More Than 600 Percent NEW YORK – Tapad, the leader...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 24/06/2017
Walk into a grocery store 10 years from now, and you’ll see more prepared meals, personalized recommendations and perhaps even an in-house restaurant. What you...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
This week, our top articles highlighted the Cannes Lions, examined MediaLink and more. As always, a full list of these stories appears at the bottom....
new tools for publishers, as well as a roll-out of a pseudo ad-blocking tool to stop ads showing on websites that are not compliant with...
Two of the digital advertising world’s hottest innovators are at it again. MMW learned ahead of the weekend that video ad serving platform SpotX and...
AdExchanger | Adobe is looking to get schooled on AI and data science. While many technology giants foster relationships with academics by offering them lucrative...
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad spend growth slower than expected;...
Five party public sector collaboration in Malaysia aims to create a more efficient funding and pitching platform. Via DNA
There is still light at the end of the tunnel based on Pikom’s latest ICT Jobs Outlook report. Via DNA
As Facebook refines its offer further, one of the outcomes is the creation of communities and how these can help brands in better connecting with...
AdExchanger | The best-laid plans of app developers are often belied by the actions of actual users. When Guy Tal, CEO of Bel Media Group,...
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