Why VPAID’s growing pains are problematic for publishers
For every new ad standard, there is a new set of issues. Video player ad-serving interface definition (VPAID) tags are having a moment due to...
Author: Copenhagen INK
Mobile Marketing Leaders Hearing Up for First Mobile Analytics Online Summit
Mark your calendars for Thursday. ObservePoint — an innovative pioneer in the field of mobile and app data validation — has just announced the Mobile...
Hindsight is 20/20: Examining the Unintended Consequences of Containers
The proliferation of header bidding sparked a need among publishers to adopt new technology to ease the technical load of managing these partners, or risk...
Now & Next: Cyber Attacks
The signs are innocuous: a slow network connection, a requested password update, a strange email from a colleague. The effects, however, have profound impacts on...
Snapchat Reportedly Reconsidering Ban on Brand Placements in Original Shows
Snapchat may be rethinking its stance against brand placements and partnerships in its fledgling original programming, according to people familiar with the company’s video plans....
#sowhoknew: Countdown to creativity @ Cannes Lions 2017
The 64th iteration of the annual Rosé Drinking Championship — er, I mean, the Cannes Lions Festival of Creativity — commenced on June 17, 2017,...
Top tips to target Chinese consumers
The enormous business opportunity China presents is a pull for any Australian business looking to expand. Given its geographical proximity to Australia, the estimated 780...
Coca-Cola China unveils new code bottles to target millennials
Coca-Cola China, working with McCann Worldgroup Shanghai, has released a new label design for their iconic annual ‘Share a Coke’ summer campaign. The new packaging,...
Dentsu Aegis Network acquires The Customer Framework
Dentsu Aegis Network has acquired The Customer Framework (TCF), a marketing transformation consultancy based in London. TCF will join Dentsu Aegis Network’s Global Clients team and...
Webe moves into 3.0 mode with wider community participation
webe moves into the next phase of its evolution as a brand driven by the community with four projects it will help the promoters to...
Sportsfix wants to take Southeast Asia by storm
Sports marketing agency embraces digital by offering live sports content on mobile devices. Via DNA
Major Amazon And Wal-Mart Acquisitions Could Mark A Retail Turning Point
AdExchanger | The convergence of retail and ecommerce accelerated with a blockbuster Friday when it was announced that Amazon would buy Whole Foods for $13.7...
Sharethrough Bids Farewell To Top Execs Amid Shift To Programmatic
AdExchanger | The native advertising technology platform Sharethrough parted ways with company president Patrick Keane and CRO Mike Gaffney last week as it focuses on...
Best of the week: Publishers press Facebook to drive paid subscriptions
This week, our top stories covered Facebook’s moves to benefit content creators, publishers’ distributed media endeavors and more. As always, a complete list of these...
Apple Hires Sony’s `Breaking Bad’ Team as TV Push Gains Momentum
Apple has hired two former Sony Corp. TV executives who oversaw the development of acclaimed shows like “Breaking Bad” and “The Crown,” further evidence that...
MOBKOI Delivers Market-Leading Mobile Ad Transparency and Campaign Control with MOAT Analytics
Mobile marketing specialist signs with MOAT Analytics to implement unparalleled mobile ad performance tracking and enhanced brand safety MOBKOI, the leading mobile marketing specialist for...
