Copenhagen INK

1 in 5 Smartphone Owners Worldwide Use Their Device Every 5 Minutes and Nearly Half of All Users Are Motivated to React to Ads after Seeing Them on Mobile

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IAB Global Research Shows Mobile Web Is Preferred for Functional Tasks and Utility, While Mobile Apps Are Favored for Entertainment and Social Activities NEW YORK – Nearly two-thirds (63%) of smartphone users worldwide use their device every 30 minutes or more, and over a fifth (22%) tap into their phones every 5 minutes, according to […]

The post 1 in 5 Smartphone Owners Worldwide Use Their Device Every 5 Minutes and Nearly Half of All Users Are Motivated to React to Ads after Seeing Them on Mobile appeared first on Ad Tech Daily.


Via Ad Operations Online

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.