Clemenger BBDO Melbourne’s ‘Meet Graham’ takes Cyber Grand Prix
Australia led the tally in the Asia-Pacific region with twelve metals in the Cyber Lions category at the Cannes Lions International Festival of Creativity, including the coveted Grand Prix. Clemenger BBDO Melbourne’s The ‘Meet Graham’ campaign won the Grand Prix along with Sweden’s ‘Aland Index / The Baltic Sea Project ‘and USA’s ‘Did you mean Mailchimp’ campaign.
The ‘Meet Graham’ campaign which featured the world’s only person designed to survive road accidents was designed for the Transport Accident Commission Victoria to spread awareness on road safety. It also won a Gold and Silver Lion in the Cyber Lion category.
Agency-wise Clemenger BBDO Melbourne also won the highest number of metals for the region with nine awards in its kitty – including its Grand Prix win for Meet Graham and its Hungerithm campaign for Snickers.
APAC won 24 metals out of a total of 110 Lions for the category.
The list of APAC winners is:
| Title | Client | Entrant / Agency | Country | Prize |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Grand Prix |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Gold Lion |
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Gold Lion |
| QQ ALERT: HOPE NEVER DIES | TENCENT, Shenzhen | CHINA | Gold Lion | |
| UNLIMITED STADIUM | NIKE | BBH, Singapore | SINGAPORE | Gold Lion |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Gold Lion |
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Lion |
| HOLLYWOOD REJECTS ENTRE LES MURS | ALLIANCE FRANÇAISE DE SINGAPOUR | OGILVY & MATHER SINGAPORE | SINGAPORE | Silver Lion |
| HOLLYWOOD REJECTS AMOUR | ALLIANCE FRANÇAISE DE SINGAPOUR | OGILVY & MATHER SINGAPORE | SINGAPORE | |
| HOLLYWOOD REJECTS LA VIE D’ADELE | ALLIANCE FRANÇAISE DE SINGAPOUR | OGILVY & MATHER SINGAPORE | SINGAPORE | |
| THE HEARING TEST IN DISGUISE | COCHLEAR | CHE PROXIMITY, Sydney | AUSTRALIA | Silver Lion |
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Lion |
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Lion |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Lion |
| DRAW AND RELEASE | SAMSUNG ELECTRONICS | TOHOKUSHINSHA FILM CORPORATION, Tokyo / DENTSU INC., Tokyo | JAPAN | Silver Lion |
| UNLIMITED STADIUM | NIKE | BBH, Singapore | SINGAPORE | Silver Lion |
| SILICON VALLEY URXXL | SKY TELEVISION NEW ZEALAND | DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | Bronze Lion |
| THE HEARING TEST IN DISGUISE | COCHLEAR | CHE PROXIMITY, Sydney | AUSTRALIA | Bronze Lion |
| GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT | TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., Tokyo | JAPAN | Bronze Lion |
| THROUGH THE DARK | R/GA SYDNEY | AUSTRALIA | Bronze Lion | |
| GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT | TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., Tokyo | JAPAN | Bronze Lion |
| GREEN LIGHT RUN | ADIDAS | TBWA\HAKUHODO, Tokyo | JAPAN | Bronze Lion |
| KNOW YOU AGAIN | BAIDU | F5, Shanghai | CHINA | Bronze Lion |
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Bronze Lion |
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