Snap Slips Below IPO Price Amid Doubts Over Future Growth
Snap Inc. shares fell below their initial public offering price for the first time amid questions about the company’s ability to grow as fast as...
Author: Copenhagen INK
The Top 10 Programmatic Publishers
AdExchanger | By Sarah Sluis, Kelly Liyakasa and Alison Weissbrot Some publishers excel in programmatic in ways that make buyers take notice. The best way...
The Walled Castles & the Rise of the Customer Data Platform
, argues that continued consolidation between ad tech and martech will give rise to customer data platforms to aid the match rate challenge. However, with more...
Telefonica Acquires Terra Networks; Digital Ad Revenues Grow by 13% in Peru
strong>In this week’s LATAM Roundup: after announcing the end of its operations in seven countries, Terra Networks announced the selling of their remaining services by...
VC Video Investments Go Over The Top
AdExchanger | Although early video investments (and acquisitions) were focused on the desktop, a new influx of funding is pivoting to channels like over-the-top TV....
Is Programmatic Effective?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Data leakage and evolving the publisher licensing model
Data leakage has long been a problem in digital media. It typically occurs when an advertiser or third party vendor collects data on a publisher’s...
WPP merges Wunderman & POSSIBLE
Wunderman, the global digital agency, and POSSIBLE, a multi-service digital agency, have joined foices as the latter joined the former’s group. POSSIBLE, a WPP agency...
Merkle names Ted Bray growth officer for APAC
Merkle, the data-driven performance marketing agency and part of Dentsu Aegis Network, has appointed Ted Bray as growth officer for Merkle Asia Pacific. Mr Bray will be...
Data pick of the day: 50% exercisers stream music on mobile
Data from GlobalWebIndex shows that one in two regular exercisers have used a music-streaming service on their mobile in the last month, a figure which places them...
Have your cake and eat it too with Fujifilm’s Instax SQ10
Fujifilm invites photographers to check out their new hybrid camera that captures digital photos and prints them on the spot. Via DNA
Sony to rock KL with first ever PlayStation Experience SEA in Malaysia
Sony to showcase highlights of its E3 games at inaugural PlayStation Experience event. Via DNA
Hack: Publishers Game Facebook By Posting Pictures As ‘Videos’
Credit: Illustration by Tam Nguyen/ Ad Age If you can’t beat the system, game the system. Facebook has made it clear that it will prioritize...
Best of the week: Publishers are embracing Amazon
This week, our top stories covered magazine publishers’ relationship with Amazon, consumer trust in advertising and life as a new mother at an ad agency....
mediasmart Partners with adsquare for Enhanced Moment Marketing Capabilities
London – mediasmart Mobile has partnered with mobile-first data exchange adsquare, to enrich the bidding process for the mobile DSP’s customers in real-time – allowing mediasmart customers to target...
Programmatic Direct Mail Continues the Conversation Offline: Q&A with Lewis Gersh, PebblePost
strong>Marketers have long considered direct mail an integral part of their marketing mix, and even as digital advertising formats have taken over, direct mail advertising...
