WPP merges Wunderman & POSSIBLE
Wunderman, the global digital agency, and POSSIBLE, a multi-service digital agency, have joined foices as the latter joined the former’s group. POSSIBLE, a WPP agency created in 2011, will continue to operate as a standalone brand within Wunderman.
The partnership transforms Wunderman and POSSIBLE’s offering to provide clients significant experience around marketing automation platforms, offshore production, performance media, mobile and CRM, with specializations in customer experience, content, commerce, data and health. Microsoft works with both POSSIBLE and Wunderman in Seattle and will benefit from leveraging the strengths of both networks around the world.
The two agencies share a heritage of creativity and data supported by significant business and digital transformation capabilities and, in recent weeks, both agencies have launched comprehensive commerce capabilities. Wunderman Commerce was formed in partnership with Salmon, an ecommerce consultancy, as its foundation, to develop digital strategies and implement ecommerce technology platforms for clients, whilst POSSIBLE acquired Amazon consulting specialist, Marketplace Ignition, to help brands and retailers grow their business on Amazon and other online marketplaces.
Technology partnerships will be at the heart of the combined business with more than 2,600 technology experts across both companies with specialisms in working with Adobe, Amazon, Google, IBM, Marketo, Microsoft, Salesforce and Sitecore.
Mark Read (pictured), Wunderman’s Global CEO, said, “I’ve been closely involved with POSSIBLE since its inception and have long admired the creative and strategic excellence of its people. Clients today are looking for simplicity and expertise and this move is designed to provide both.”
Shane Atchison, Global CEO of POSSIBLE, shared, “Combining our deep and diverse capabilities is exactly the kind of forward-thinking move that will allow us to deliver business results for our clients.”
The post WPP merges Wunderman & POSSIBLE appeared first on Digital Media Marketing News.
