Data pick of the day: 50% exercisers stream music on mobile
Data from GlobalWebIndex shows that one in two regular exercisers have used a music-streaming service on their mobile in the last month, a figure which places them well ahead of those who choose to not exercise at all. Among the most enthusiastic music streamers – millennials – GWI says that regular exercisers from this age group are almost twice as likely as non-exercisers to be streaming music on their smartphones.
With 23 per cent of internet users now using fitness/health apps, GWI feels that there is a good opportunity for the likes of Spotify, Apple Music and others to integrate with these apps.
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