Hack: Publishers Game Facebook By Posting Pictures As ‘Videos’
Credit: Illustration by Tam Nguyen/ Ad Age
If you can’t beat the system, game the system.
Facebook has made it clear that it will prioritize and reward publishers who post video on the platform. But publishers lacking in video content need not wory, though: One new tactic involves posting static images in video formats — like MP4 — in order to rake in the eyeballs.
