Marketing Muscle: DeepMarkit Adds ‘Serious’ Marketing and Technology Strength
DeepMarkit Corp. — a producer of gamified marketing solutions for businesses of all sizes — confirmed to MMW ahead of the weekend the latest additions...
Author: Copenhagen INK
FreeWheel Council for Premium Video Expands into Europe; comScore Receives ABC Certification for Video Viewability
lass=”p10″>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: FreeWheel Council for Premium Video expands into Europe; comScore...
A brief history of tomorrow: Will biology determine the new caste structure?
Elon Musk says humans must merge with machines! Will the 21st century be the most unequal in history? Is this fear misplaced? Where will this...
Expedia, Airbnb, Amazon most mobile ready brands in APAC
Expedia, Airbnb and Amazon took the top three spots for the most mobile ready brands in the global study MDEX released by IPG Mediabrands’ Ansible. The...
Jason Chia joins McCann Malaysia as digital lead
McCann Worldgroup has appointed Jason Chia as its new Digital Tech Lead for Malaysia. Mr Chia moves from Splash Interactive, where he held the role...
CNN International Commercial hires Director of Content Sales & Partnerships
CNN International Commercial has appointed Kimmy Ho as Director, Content Sales & Partnerships, North Asia. Based in Hong Kong, Ms Ho is responsible for increasing...
The China Challenge: Lessons From Criteo’s Quiet Exit
AdExchanger | You’ve got to be a tough cookie and have good fortune to crack the China market. And success in other regions is not...
The Marketer’s Guide To Blockchain
AdExchanger | Blockchain, an unmodifiable and unbreachable digital ledger, was conceived 10 years ago to support the cryptocurrency bitcoin. But it has since seeped into...
How Data Is Disrupting TV Tune-In Marketing
AdExchanger | In the past, large linear audiences weren’t always addressable, and TV tune-in marketing was more “spray-and-pray” than precise. But TV tune-in, that mainstay...
Blockchain Can Revolutionise Marketing; US Leads Europe in Smart Home Development
. Almost nine-in-ten (88%) believe that blockchain technology has the potential to […] The post Blockchain Can Revolutionise Marketing; US Leads Europe in Smart Home...
Programmatic Predictions Then & Now: Reflections from Cannes
strong>Cannes Lions International Festival of Creativity is a mecca for innovative and visionary minds to celebrate the very best in creative advertising; it is the...
Google’s $2.7B Fine Could Be Only the Start as EU Probes AdSense and Android
Google could see more fines from European Union antitrust regulators this year as probes into its AdSense advertising service and Android mobile-phone software near completion...
Their Phone. Your Brand’s Lifeline. Have You Been Called On It Yet?
The following is a guest contributed post from Ben Ricciardi, CEO/founder of Times10, a branding and creative agency based out of LA. It’s no longer...
The global state of consumer trust in advertising in 5 charts
It’s been a year of turmoil in digital advertising. Ugly issues have surfaced, like how fake-news sites spouting hate speech, can prevail due to the automated...
Priceline Pharmacy’s spot shows diverse beauty choices for women
Priceline Pharmacy has launched another new film under its ‘100% Woman’ brand platform with a new ‘100% Beauty’ execution created by Ogilvy Melbourne. The new...
MullenLowe Group rejigs China operations
MullenLowe Group has restructured its operations in China to create MullenLowe Group China. The hyper-bundled agency will integrate the MullenLowe China creative communications business with MullenLowe...
