mediasmart Partners with adsquare for Enhanced Moment Marketing Capabilities
London – mediasmart Mobile has partnered with mobile-first data exchange adsquare, to enrich the bidding process for the mobile DSP’s customers in real-time – allowing mediasmart customers to target users contextually. Targeting can now be based on what is around a user’s location, surroundings, app context and other influencing factors. The pre-bid integration between adsquare and mediasmart will enable advertisers, […]
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