Verto Analytics Releases Consumer Behavior Trend Report for 2018
Ahead of the weekend, Verto Analytics, a consumer-centric measurement company, released a new report titled “Consumer Behavior in 2018: Four Trends to Watch.” The report...
Author: Copenhagen INK
Survey: Your take on the brand safety epidemic
The post Survey: Your take on the brand safety epidemic appeared first on Digiday. Via DigiDay
Week in Review: Malaysia’s DFTZ expected to be ‘massive game changer’
Digital Economy drive in Malaysia gets budget boost and Astro gets recognized for its digital adaptation. Via DNA
Blockchain set to disrupt, transform digital business in 2018: Dimension Data
Companies that have not started the digital investment cycle are at high risk of being disrupted. Via DNA
T-Mobile Goes Up To Bat For A Home Run With Omnichannel World Series Campaign
AdExchanger | As the Houston Astros and Los Angeles Dodgers gear up for game three of the World Series on Friday, T-Mobile will be eagerly...
PROG IO: B2B Marketers Make Programmatic Work
AdExchanger | Sometimes, it can feel to B2B marketers like programmatic technology just wasn’t built for them – but the B2B guys are starting to successfully...
Content Investment: Measuring The Unmeasurable
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ryan Fuss,...
It’s Less Mad Men, More IT Crowd: Perspectives from a Fresh Pair of Eyes in Ad Tech
, Sarah Slimani (pictured below) – a Durham graduate moving from a career in biotech to advertising technology – was asked to write an honest account...
How to Leverage In-Store Data on Facebook to Beat Amazon this Holiday Season
The following is a guest contributed post from Conor Ryan, StitcherAds Co-Founder Amazon continues to dominate online sales during the holiday season. Last year, Amazon’s online...
UK Viewability Improving; BVDW Critical of Coalition for Better Ads Initiative
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad viewability score in UK improves; BVDW...
From distraction to indispensable: Social media management
Social media was initially seen as a form of distraction across business organisations. Remember the time, when companies blocked access to social media sites, because...
Starbucks Indonesia encourages women to break silence on breast cancer
McCann Workgroup Indonesia has released a campaign for Starbucks to create awareness about breast cancer. There is high incidence of breast cancer in Indonesia, however,...
Grapeshot, MediaMath integrate globally on pre-bid contextual targeting
Grapeshot, the contextual pre-bid brand safety and predictive targeting provider, has globally integrated with technology company MediaMath to meet the growing demand from its partners....
FOX Networks launches Content Labs
FOX Networks Group Asia (FNGA) has launched FOX Content Labs. By creating a consolidated service, the new creative production house for FNGA offers brands bespoke solutions...
Trustworthy Accountability Group (TAG) Awards Centro with “Certified Against Ad Fraud” Seal
Centro’s Basis Programmatic Ad Platform Meets the Requirements for Preventing Fraudulent Non-Human Traffic in the Digital Advertising Supply Chain Chicago – Centro (www.centro.net), a provider...
