Bloomberg lays off employees in its media distribution group
Bloomberg Media has laid off close to a dozen employees in its media distribution unit, which cuts distribution deals for video, photo, text, data and...
Author: Copenhagen INK
Kick Over the Programmatic Rock a Little More
, explains that while the programmatic industry has been cleaning up their act around transparency, both buyers and industry organisations need to demand further clarity...
Better Transparency In-House Could Cost German Agencies Business
he German programmatic market is in transition. While marketers are preferring the transparency offered by handling programmatic in-house, mobile attribution is thriving, with agencies to...
Will Gary Vaynerchuk Wow Marketing World With Signature Shoe?
In the spirit of epic sneaker collaborationsMichael and Nike, Kanye and Adidashere comes Gary Vaynerchuk and K-Swiss. Yep, Gary Vaynerchuk has a sneaker ready to...
Merkle Launches Q3 2017 Digital Marketing Report
Merkle — a leading technology-enabled, data-driven performance marketing agency — announced today the release of its Q3 2017 Digital Marketing Report. The report analyzes trends...
#sowhoknew: How I added 100,000 Followers on LinkedIn in just 6 months
LinkedIn are running their #ThisIsSuccess theme this week so I thought what better subject to talk about than how successful writing on the LinkedIn Publishing...
Dentsu appoints Sanjay Bhasin as IndoChina CEO
Dentsu Aegis Network will put focus on and expand its business in the next frontier – the IndoChina region, comprising of Vietnam, Cambodia, Laos and...
MP & Silva names President & Group CEO
MP & Silva, an international media company that provides media rights distribution, digital and technology services, and sponsorship consultancy, has appointed Seamus O’Brien as President...
Subway names MWG APAC as AOR
Subway has appointed McCann Worldgroup as its regional agency of record after a competitive multi-agency pitch. The agency will help Subway achieve its overall brand...
John Roland Is Out As CEO Of Extreme Reach
AdExchanger | The longtime CEO of TV ad platform Extreme Reach is surrendering that role, AdExchanger has learned. CEO John Roland is “stepping down” from...
IPG Reports Soft Q3 As Clients Move Away From AOR Relationships
AdExchanger | IPG took a hit in revenue last quarter as cost-cutting clients opted to forego agency-of-record (AOR) relationships in favor of working project by...
GoToMalls steps in to revive brick & mortar retail sector
Indonesian startup uses technology to help shopping malls regain revenue. Via DNA
Garage Ventures VC shares Silicon Valley lessons in innovation
A VC from San Francisco shares lessons in innovation that paved the way for the success of Silicon Valley, in the hope that some of...
Connatix Raises $15M Series A To Help Publishers Navigate The New Video Ecosystem
AdExchanger | Video platform Connatix raised $15 million in growth equity from Volition Capital on Tuesday. The company had previously raised an undisclosed seed round,...
Now & Next: Mobile Gaming
spent between 30 and 120 minutes playing mobile games every day – By 2020, it is predicted that 77% of the American mobile population will...
Online Video Spend Overtakes Banner Ads for First Time
. Mobile’s year-on-year growth was 38% and now accounts for 57% of all display ad spend, 70% of video spend, and 83% of social media...
